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How a Reptile Zoo Owner became a Viral Sensation




Key Points:


  • Jay Brewer owns the Reptile Zoo located in Fountain Valley, California

  • On social media, he averages over 200 million views a month

  • 50 million followers across all of his platform

Sign at the Zoo


The Reptile Zoo located in Fountain Valley, California is home to an abundance of rare reptiles. The founder and influencer, Jay Brewer, brought this establishment together 34 years ago. At first he bought a store which had closed called Pet Country before he opened the Reptile Zoo. He then opened the store with his wife where their mission was to provide both traditional and exotic reptiles to the public. Their customer base started to grow so they shifted their focus to educating people from around the world about reptiles.



The Beginning of a Viral Sensation

For 17 years, the Reptile Zoo remained solely as a pet store and zoo, selling snakes, lizards and other critters. In 2005, when YouTube first started, which is what prompted their rise to fame, his daughter Jessica started helping him out as she started posting videos. With their audience growing, they soon realized short-form videos were their way to retain people’s attention so they developed content on Youtube Shorts, IG TV, Snapchat and Tiktok.


Brewer’s main form of media are short posts that are captivating, short to the point and mesmerizing to the audience. In addition to that, he posts longer videos so he has the chance to inform the public about his animals. Although he may get up close and personal with some of the world's most dangerous animals, as a trained professional, Jay's knowledge of reptiles is off the charts and always keeps himself out of their way but close enough to spark a reaction for his social media.

Becoming a Celebrity

In this new age of communication, Jay, with the help of his daughter, has been able to grow his collective social media accounts to over 50 million followers to date. He’s been able to hang out with influencers and celebrities like David Dobrik, Kevin Hart, and many more wanting to seek the thrill of interacting with these foreign creatures. Now with over a billion views, Brewer continues to post near snake bites and content with other famous creators which help to grow his channels daily.

Dasha with a Burmese Python

Having such a vast online presence has given Brewer and his team the platform to spread awareness on how to interact with these animals. They host about 20,000 educational events, in the 5,000 square foot facility, making for fun and meaningful experiences for all guests across Orange and Los Angeles counties.


If you would like to plan a trip to the Reptile Zoo or for more information, click here.






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